Recently my Samsung TV which I bought in 2012 went bust. The panel started cracking and showed patches. It was a 3D TV and the service person said the panel had to be changed and it will cot 40 K and it is better to go for a new TV. The sad thing is we don't have 3D TVs in the market any more. All my bluray 3Ds will go waste.
When I started to research for new TV I could see there was no one place where we can get genuine information. Amazon and Flipkart many times specifications are incorrect for ex they mention 2 HDMI ports while the brand website might mention 3 HDMI ports. Many times they don't mention if the HDMI is 2.1 or 1.0 or 2.0. Again only if we know so many variations exists we can buy the right thing. No single place provides this information.
If you take visuals there are Dolby Vision, HDR, HDR 10+, HLG etc and in audio you have Dolby Digital 5.1, DTS, Dolby Atmos, DTS - X etc. From operating system point of view we have Android with its 9.0, 10.0, 11.0, Tizen, WebOS etc. From ports point of view we have ARC, eARC, Optical digitial out etc.
I agree it is good to have choice but as a consumer it is difficult to make the choice.
My old Samsung TV was good in all front but it costed me a lot and at the time of buying I was not aware of the features it had. Having used to that I didn't want to miss out on the vital features.
I noticed there were so many reviewers available in youtube even in Tamil but they focus on some fancy stuffs rather than on essentials. Also these guys are biased while a group says Mi is the best there is another one who says Sony is the best and Mi is worst. Even there are reviews where they call Samsung and LG as subpar.
The retailers are in different mode Vasanth & co supports Samsung while Croma store supports Sony. To buy a Sony you have to pay lot of premium. Again having owned Sony products it will cost you more but will not offer some critical feature.
For a novice buyer everything will look similar but only when you try to use each feature we will learn what is not supported and what is.
I found Mi 5X series having Dolby Vision and Dolby Atmos, it had eARC support and 2.1 HDMI support. It also supported DTS - HD. This was the only TV which had all these features and cost at least 30 K lesser compared to branded ones.
Yes it doesn't have two way bluetooth support or ambient mode. Also the "nits" may not be as good as a TV which costs as bomb but nowdays lifetime of a TV is 3 to 4 years. I feel it is not worth to shell out a lot unless you have lot of surplus.
I am happy with the purchase and you do research your stuff before you buy yours.